Chick-fil-A is one of the largest privately-held restaurant chains in the U.S. with nearly 1,500 restaurants in 38 states and Washington D.C. Local franchise owners in Covington, Louisiana needed a direct marketing traffic generation solution that would establish a customer database and drive store business. A campaign incorporating personalized plastic postcards, Personalized URLs and viral marketing via social media, email and text messaging drove huge results. The campaign achieved a direct marketing response rate of 120.6%.

To promote enrollment in its summer sessions Oakland University used a comprehensive, cross-media marketing campaign that incorporated email, direct mail, movie theater and event advertising, social media, online advertising and campus signage. The responses to each component of the campaign were carefully tracked via response mechanisms such as Personalized URLs, text/SMS, and MS tag 2D barcodes. Through this campaign Oakland University saw a 4% and 9% enrollment increase in its two summer sessions.

Rosemont College, a private liberal arts college, introduced their new Rosemont Experience Fund to alumni with a multi-touch, cross-media marketing campaign. The fundraising campaign incorporated email, direct mail, social media, and Personalized URLs. Communications were personalized based on the recipient’s major and extra-curricular activities while on campus and their donor history. 29% of recipients visited their Personalized URL and over $1,700,000 was raised in donations.

See how laser targeted data analytics combined with pinpoint accuracy of a multi-channel campaign created $53,900 in profit from just an $8,000 investment.

Learn how these twelve simple secrets created by respected industry leaders helps even the most novice professional create ultra effective postcard marketing campaigns.

All of us were impacted by the recent life changing economic events. Never experience that pain again by implementing these five super simple recession proofing habits that requires almost no effort on your part.

This whitepaper reviews key considerations when developing a cross-media campaign including segmentation, cleaning the data, relevant messaging, and tracking mechanisms. An in-depth look at two case studies, International Direct Marketing Fair and Animal Rescue League, is then presented.

Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving digital prints.