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This unique program combines 10 years of target marketing expertise with the power of the internet to give you a measurable return on your marketing investment!
Unlike traditional direct mail, which takes more of a
'shotgun' approach and leaves response to chance, our
new Personalized URL Direct Marketing Program combines laser-focused target marketing with personalized web pages. The result is a powerful connection that leads to interactive
relationships with your prospects.
We’re all familiar with "ready, willing and able" direct responders - the ones who receive your mailing and call almost immediately to inquire about your service. But what about those who don’t call? How do you connect with them?
Personalized URL Technology allows you to interact with those valuable "fringe" prospects - the ones who are interested in finding out more but aren’t ready or willing to pick up the phone - through personalized websites. Each recipient
of your direct mail piece is given a unique web address that they can visit to learn more or take advantage of a special offer.
When the prospect visits the website, you can collect information about their needs and motivations through simple, unobtrusive questions. This unique platform makes it easy to engage in ongoing dialogue about personal preferences, requests, product perception or satisfaction.
When you use that information to offer your service in a way that meets their specific needs and wants, your campaign becomes relevant to them. Such relevance dramatically increases the likelihood of those prospects becoming customers. That is relationship marketing!
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